who are the stakeholders of easyjet

ANALYSIS OF EASYJET'S BUSINESS AND FINANCIAL PERFORMANCE - Essays-Stock It is more suitable for students and ordinary income people. However, you may visit "Cookie Settings" to provide a controlled consent. Stakeholder Table of Content but lacking of traditional service. Easyjet stakeholders. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. INTRODUCTION EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? We also use third-party cookies that help us analyze and understand how you use this website. Weaknesses. Income statement The airline's monthly inflight magazine is called The Traveller. Here is a useful summary: Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Return on capital, Premium Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. Political Factors ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium This cookie is set by GDPR Cookie Consent plugin. [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. These are stakeholders who are directly affected by a project, such as employees. 3 Marketing Mix (7Ps) 4 EasyJet Company: Strategic Capabilities | Free Essay Example Branding 11 As a result the low-cost airlines (LCA) are flourished. Stakeholder Since its launch the site had taken more than 800000 bookings by March 2000. Stakeholders of easyjet Free Essays | Studymode [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. TABLE CONTENT ii Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Shareholders . Butterworths Company Law Handbook K. Walmsley. Ryanair KLM Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. Other impacts 10 In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Air France Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. They also offer other advantages to business passengers as for example: boarding the plane among the first, going through fast-track . BMAN72801 Most EasyJet Topics to Write about. But stakeholders can also be employees, bondholders, customers, suppliers and vendors. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Stakeholder Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. Maintaining high customer satisfaction ( low prices and high quality can be pursued together) Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. An Introduction to the Easyjet Airline - UKEssays.com In other words, your project's stakeholders are the . Germany 3.1 Price 4 II/ Comparison, Premium Case Study easyJets $500 Million Gamble [101], On 15 May 2017, EasyJet announced the conversion of 30 A320neo orders into A321neo aircraft to be used on busier routes. The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. Strategic Management Essays, Term Papers & Presentations . British Airways Airline [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. Stelios Haji-Ioannou : The Founder of EasyJet - Your Tech Story Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. Strategic management, Stakeholders 3.4 Place 8 The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. easyJet holidays was . Passengers occasionally had to wait longer for reimbursement of their expenses. (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. EasyJet plans to cut up to 30% of staff as Covid-19 hits demand [16] They later closed three of their bases. Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. Low-cost carrier The Airline business segment operates its route network. 1. Strong operational efficiency leading to a low-cost model. US Airways. However their expectations are plenty. Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. Solved Question 1 Identify the key stakeholders of EasyJet - Chegg Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. Project Stakeholders - Who Are They & Why Are They Important? - Teamwork Who are EasyJet stakeholders? This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. Management Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . Afrikaans; ; Asturianu; ; Catal; etina; Cymraeg; Dansk; Deutsch; Eesti; ; Espaol; Euskara; . EasyJet has a unique geographical location because it was born in England. This gave the airline some time to evaluate the feasibility of operating these larger aircraft. London Gatwick Airport, despite a significant increase in passenger taxes and economic instability around the world. To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium Aviation is a strategically important sector making a vital contribution to Europe's overall economy and employment. [81], Following the UK's referendum vote to leave the European Union, EasyJet announced a plan to establish an Air Operator Certificate (AOC) in another EU member state. Direct or indirect. Easyjet Plc PESTEL / PEST & Environment Analysis [Strategy] Background 3 Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. EasyJet Strategy in Change Management | Business Paper Example This cookie is set by GDPR Cookie Consent plugin. To have happy customers a firm ha sto create expectations and meet them. This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. Low-cost carrier easyJet Plc engages in the provision of passenger airline and carrier services. easyJet Shareholders Approve 56-Aircraft Airbus A320neo Order Introduction 3 Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. Government guidance and assistance available to travel and tourism businesses. This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. Identify the key stakeholders of EasyJet and their strategic influence in two steps: a) Map the key stakeholders of EasyJet in terms of their power and interest using an appropriate framework. Stock market Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. Figure 1: EasyJet stakeholder map. Interviews by Ross Falconer. Charitable organization EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. Airline This principle became a cornerstone of EasyJet's operations. Southwest Airlines access_time21 junio, 2022. person. 4 min. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. London Gatwick Airport It does not store any personal data. BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. Customer, Airline Assignment Investors - easyJet plc BMAN72801 Technological impacts 8 . I/ Easy Jet : General Overview Better Essays. [75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. 1 Brief history of Easyjet 3 [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. In addition to this average fare advantage, easyJet's highly dynamic revenue management system . This is particularly shared among young travellers and several business travellers. As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. Total revenue ( million) 2,362.8 1,797.2 31.5%. [63], In February 2011, the airline painted eight of its aircraft with a lightweight, thin "revolutionary nano technology coating" polymer. Provide an explanation for each stakeholder position and identify the potential strategic implications. Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. About easyJet. DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. Shareholders Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). Competition The company sells its own tickets directly to the user trough the Internet, Premium The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. Geneva was EasyJet's first new base outside the United Kingdom. easyJet Cyber-attack Timeline Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Stakeholder analysis, Stakeholder Relationships Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. Future expansion 12 Environmental impacts 9 These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. Competition It currently uses the slogan "This is Generation easyJet". Easyjet stakeholders. Financial calendar " easyJet plc. 2022-11-21 [10][27], In 2002, the airline opened its base at Gatwick Airport. Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . It was claimed to possess improved fuel efficiency over contemporary airliners. 3.5 Process 9 [25], In March 2013, EasyJet was promoted to the FTSE 100; during the same month, the company launched its 100th route from Gatwick Airport, offering flights directly from London to Moscow. Marketing Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. for only $11.00 $9.35/page. Recommendations: 15 There is two different types of stake holders these are internal and external. In addition there are different levels of stakeholders: primary and secondary. 10. The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. You also have the option to opt-out of these cookies. [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. What are Stakeholders? Stakeholder Definition | ASQ Which stakeholders are critical to the business? Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. 3.1.1 Price List 4 Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. Necessary cookies are absolutely essential for the website to function properly. 3.6 Physical evidence 11 Easyjet stakeholders Free Essays | Studymode EasyJets Business Model Analysis See Answer. Easyjet SWOT Analysis | Easyjet & Ryanair Airline Southwest Airlines Changing pictures of the political sphere have a deep impact on the aviation industry scene. Participating in the development of business processes, reporting, and training to bring easyJet Strategy to life. The marketing decisions of the industry are to an extent based on political decisions. 1.1 Introduction. What are various methods available for deploying a Windows application? As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. Easyjet Plc PESTEL Analysis - Case48 [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. Thu 28 May 2020 04.59 EDT. Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. Identifying all of a firms stakeholders can be a daunting task. In September 2018, he suggested there should be a law to favour more women pilots in the industry. Business ethics Pricing With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. Therefore it has to be differentiated with marketing processes. Some 2,208 customers had their . EasyJet They have the interests in the activities of an organization and can be divided into internal and external stakeholders. Management Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. Executive Summary 1 [101] As part of the agreement, the airline will have purchase rights on a further 100 A320neo aircraft. Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. Marketing 3.5.1 Check-in 9 [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. The perceived quality refers to; A customer opinion of a product value to him or her. P2 M1 and D1 The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued.