northeastern university marketing and communications

Offers students an opportunity to develop their own media products to put their learning into real-world context. Explores communicative and cultural practice from a wide variety of theoretical perspectives. Offers independent work under the direction of members of the department on chosen topics. Internal Number: 3919608. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. Carl Zangerl is the Faculty Director for Graduate Communication and Human Resources Management programs and the Lead Faculty for the Master of Science in Corporate and Organizational Communication. The Business of Entertainment. (4 Hours). Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. Offers students an opportunity to practice real interviewing both as an interviewee and an interviewer. | Understanding the Platform Economy. Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. Covers digital communications history, technical basis (protocol and the Web ), communicative effects, commercial applications, culture, and societal interactions. An entry-level professional with design training relevant to both print and electronic formats, the Design Associate works for the Associate Director of Design as part of a team to create brochures, proposals, event invitations . Incorporating the case method, research into the latest communication trends, interactive learning formats, and experiential learning opportunities, this program addresses complex communication challengesproviding students with a distinct advantage in today's competitive marketplace. Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. (4 Hours). Northeastern University hiring Marketing Project Manager in Boston Special Topics in Communication Studies. Students meet weekly with the course instructors for skill-building sessions and lab meetings. The PDF will include all information unique to this page. Speak with your advisor to determine a plan that works for you. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Also examines contemporary issues in marketing that can affect organizational success. | | A., Koen Pauwels, O'Connor, P.Journal of Marketing2018, Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-sellingKocas, C., Koen Pauwels, Bohlmann, J. D.Journal of Interactive Marketing2018, Marketing Survey Research Best Practices: Evidence and Recommendations from a Review of JAMS ArticlesHulland, J., Baumgartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Delegating Decisions: Recruiting Others to Make Difficult ChoicesMary Steffel, Williams, E. F.Journal of Consumer Research2018, The Changing Bases of Mutual Trust Formation in Inter-Organizational Relationships: A Dyadic Study of University-Industry Research CollaborationsHemmert, M., Bstieler, L., Gloria BarczakJournal of Business Research2017, Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart ProductsVerhoef, P.C., Stephen, A.T., Kannan, P.K., Luo, X., Abhishek, V., Andrews, M., Yakov Bart, Datta, H., Fong, N.M., Hoffman, D.L., Hu, M., Novak, T., Rand, W., Zhang, Y.Journal of Interactive Marketing2017, Customer Engagement in a Big Data WorldAksoy, L., Kunz, W., Yakov Bart, Heinonen, K., Kabaday, S., Villarroel Ordenes, F., Sigala, M., Theodoulidis, B., Diaz, D.Journal of Services Marketing2017, Service Encounters, Experiences and the Customer Journey: Defining the Field and a Call to Expand beyond the Core Service EncounterPaul W. Fombelle, Voorhees, C., Gregoire, Y., Gustafsson, A., Bone, S., Sousa, R.Journal of Business Research2017, Branding Strategies for High Technology Products: The Effects of Consumer and Product InnovativenessTroung, Y., Klink, R., Amir Grinstein, Simmons, G., Palmer, M.Journal of Business Research2017, Physical Activity Counseling in Primary Care: Insights from Public Health & Behavioral EconomicsShuval, K., Leonard, T., Drope, J., Katz, D. L., Patel, A. V., Maitin-Shepard, M., Amir, O., Amir GrinsteinCA: A Cancer Journal for Clinicians2017, A marketing perspective on business modelsGatignon, H., Lecocq, X., Koen Pauwels, Sorescu, A.AMS Review2017, Combining big data and lean startup methods for business model evolutionSeggie, S. H. , Soyer, E., Koen PauwelsAMS Review2017, Spillover Effects In Seeded Word-Of-Mouth Marketing CampaignsChae, I., Stephen, A. T., Yakov Bart, Yao, D.Marketing Science2016, Mobile Advertising: A Framework and Research AgendaGrewal, D., Yakov Bart, Spann, M., Zubcsek, P. P.Journal of Interactive Marketing2016, Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideasPaul W. Fombelle, Bone, S. A., Lemon, K. N.Journal of Academy of Marketing Science2016, Defining service innovation, a review synthesisSnyder, H., Witell, L., Gustafsson, A., Paul W. Fombelle, Kristensson, P.Journal of Business Research2016, Identifying Categories of Service Innovation: A Review and Synthesis of the LiteratureWitell, L., Snyder, H., Gustafsson, A., Paul W. Fombelle, Kristenssson, P. Journal of Business Research2016, Mere Measurement Plus: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase BehaviorBone, S. A., Lemon, K. N., Voohrees, C., Liljenquist, K. N., Paul W. Fombelle, Detienne, K. B., Money, R. B.Journal of Marketing Research2016, Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivationHill, K. M., Paul W. Fombelle, Sirianni, N.Journal of Business Research2016, Spare the Rod and Spoil the Child? MKTG4220. Offers students an opportunity to develop an understanding of the tools needed to examine the role nonverbal behaviors (body orientation, gaze direction, gesture, laughter, etc.) COMM3230. COMM1600. (4 Hours). Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. MKTG6223. Further information about the Independent Studies Program can be obtained from concentration coordinators. About the Opportunity. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. Course content depends on instructor. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. (4 Hours). Attribute(s): NUpath Ethical Reasoning, NUpath Writing Intensive, COMM3450. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. He will start on Aug. 29 and will report directly to President Gloria J. Gibson, as well as sit on the President's Cabinet. Discusses how campaigns are intentionally designed to influence awareness, knowledge gain, and attitude/behavior change. Introduces opportunities and challenges related to managing diverse marketing technology applications such as multichannel marketing campaign management, marketing resource allocation, marketing automation, and content and social media marketing through case studies and exercises. Northeastern University. Surveys core concepts, histories, and controversies in the design, use, and critical study of communication technologies that both shape and are shaped by social relationships and social institutions (such as work, education, religion, and the family). By studying nonprofit organizations in the Boston area, offers students an opportunity to learn how to gather and analyze data, to use mathematical methods to perform critical analysis, and to evaluate and critique choices made in the presentation of data. Social Movement Communication. Risk Communication. Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. COMM3451. (4 Hours). Introduces the process of planning, preparing, producing, and evaluating studio productions. Emergency Information Boston, MA 02115. Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. Requires a final paper at the end of the term in which students articulate and defend positions about youth and communication technology. MKTG6216. For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. Health Communication. Taught in London. Critiques historical and current examples of the intersection of sport and politics and applies relevant communication theory in written reviews of these events, how those events were covered by the media, and their societal impact domestically and globally. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. For general inquiries, please contact our main office: 716 Columbus Avenue Suite 598 Boston, MA 02120 617.373.5718 City and Community Engagement For general inquiries regarding partnerships, events, and volunteer opportunities: 617.373.7666 email Communications For inquiries regarding media, public relations, news, and policies: Offers advanced training in video production techniques, emphasizing remote location shooting. (4 Hours). Contact the Division of Marketing and Communications | NEIU Northeastern Illinois University appoints Christopher Childers its Marketing < Northeastern University Graduate Research Practicum in Marketing. (4 Hours). MBA x: Interdisciplinary concentrations made up of graduate level coursework in highly relevant fields offered through partnerships with other Northeastern colleges. (4 Hours). We live in a modern "risk society"preoccupied with assessing, debating, preventing, and managing potential hazards to our health and safety. TTY 617.373.3768 Trademarks & Licensing Samantha Harasen srbaker@uw.edu 206-543-0773. MKTG6224. Emphasizes predicting consumer behavior, developing points of difference and parity, calibrating the different elements of the market offering, and going to market with clear performance indicators. Students participate in formal research training; attend weekly meetings with the faculty leads for the course; present their research; and submit a research paper at the end of the semester. (4 Hours). Free Speech: Law and Practice. COMM2725. Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. Presents a variety of methods for interview preparation. (4 Hours). Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. (4 Hours). Free Speech: Law and Practice. Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. (4 Hours). (4 Hours). Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. Discusses how to deliver this strategy through the development of an intergrated marketing program covering product offerings, pricing, promotion, and distribution. Introduces students to the landscape of mobile communication technologies. Offers students an opportunity to develop and implement a concept test. Northeastern University is a private institution that was founded in 1898. 617.373.8900 Exposes students to the elements and terminology of studio production using multiple cameras, live switching, audio mixing, and studio lighting. Does not count as credit for business majors. Programs | PhD Graduate Education at Northeastern University Faculty & Staff Directory - Northeastern University College of Engineering Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. May be repeated once. Offers students an opportunity not only to understand the way that history prompts public discourse and how that discourse shapes history but to learn critical approaches to better understand the rhetoric of this period. Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. Focuses on communication within the context of close relationships. Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. Analyzes major debates over the environment, climate change, and related technologies such as nuclear energy, wind power, natural gas fracking, and food biotechnology. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. Attribute(s): NUpath Difference/Diversity, NUpath Writing Intensive, COMM3306. International Communication Abroad. Discusses outing, media representations, queer identity development, and the HIV/AIDS epidemic. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. Rhetoric and Propaganda. Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. TTY 617.373.3768 (4 Hours). Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Faculty at Husky Communication | Northeastern University Designed to provide a unique opportunity to engage faculty, professional staff, and peer mentors in small group discussions. Explores both theories of conflict and potential strategies for more effectively managing conflict in a variety of contexts, that is, interpersonal relationships, organizational settings, and broader societal contexts. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Elements of Debate. COMM1101. 102 Ryder Hall Northeastern University 360 Huntington Ave. Boston, MA 02115 (4 Hours). Persuasion and Rhetoric. Counts as MKTG2201 for business minors only. (4 Hours). Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. (4 Hours). Offers students an opportunity to learn how to distinguish between an incident and a crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Television Field Production. Staff Directory - Northeastern University Athletics Designed to help students become knowledgeable consumers and limited producers of communication research. Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. Independent Study. COMM1231. The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. Offers students an opportunity to study and analyze artifacts (speeches, posters, films, objects) from the late Habsburg and entire Nazi period and critically assess them through the lenses of Burkean rhetoric and postwar propaganda theory. If you are faculty or a current student and are interested in submitting your work to Showcase: 102 Ryder Hall Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. Offers advanced training in video production techniques, allowing students an opportunity to develop a deeper theoretical understanding of cohesive marketing strategies. (3 Hours). Based on 19 salaries posted anonymously by Northeastern University Assistant Director Of Marketing And Communications employees in Auburn, NH. The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. Designed to help students both construct and critique risk-communication techniques in the context of contemporary social issues (e.g., texting and driving, pollution, terrorism). Home - Northeastern University College of Engineering Focuses on defining, designing, and solving marketing problems through data analysis and experimental design. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. Offers an Advanced Writing in the Disciplines (AWD) course. Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. Faculty & Staff - Northeastern CAMD May be repeated without limit. New Product Development. Covers small group decision-making processes, problem solving, and the interpersonal dynamics of groups. Offers special topics in marketing. 617.373.5445 [email protected] Thomas Michael. Communication and Gender. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Marketing and Communications Manager. Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. Sport and Spectacle. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. Areas of study include play-by-play announcing, interviewing, reporting, writing, and anchoring. | It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. Advertising Practices. The dark side is a metaphor used to describe areas of interpersonal and relational communication that are underexplored or lying in the shadows; destructive or dysfunctional; and/or poorly understood or often misinterpreted. Through case study assessments and hands-on exercises, explores the process of marketing video techniques from designing, building, and executing marketing ideas to evaluating effectiveness and exploring online corporate identities. COMM2900. The Drivers of Reactions to Online Posts in Professional GroupsRooderkerk, R. P., Koen PauwelsJournal of Interactive Marketing2016, The Impact of Brand Familiarity on Online and Offline Media SynergyKoen Pauwels, Demirci, C., Yildirim, G., Srinivasan, S.International Journal of Research in Marketing2016, Do Display Ads Influence Search? Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. Marketing & Communications Resources - School of Public Policy and Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. Topics include the process of advocacy, how to develop an argument through reasoning, the psychology of argument, and motivational techniques of argumentation. Provides students with an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. (4 Hours). Attribute(s): NUpath Formal/Quant Reasoning, COMM1131.

Houses For Rent By Owner In Caroline County, Va, Is Doug Llewelyn Married, Articles N