did rebel yell bourbon change its name

In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. Awww poor baby. Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. But for a while, it was common knowledge the main supplier was Heaven Hill. And its got a bit of an edge, thanks to the addition of the Confederate flag. Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. Did something happen with Rebel Yell bourbon? : r/bourbon General Thomas Jonathan Stonewall Jackson's assault at Henry House Hill. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. Rebel 10YO Single Barrel Kentucky Straight Bourbon Whiskey - Caskers Good luck selling and Never Go Quietly! It works just fine in a mixed drink and actually is palatable on the rocks. "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. Kings Dominion renaming iconic Rebel Yell roller coaster Lets be honest were talking about a $15 bottle of bourbon. After the whiskey has been mashed, fermented and distilled, bourbon must be matured in new American oak barrels according to U.S. regulations. They recently dropped the "Yell" from the name. Luxco is a leading producer of distilled spirits in the United States, and its products are distributed in more than 50 countries. To be truthful, this kinda pisses me off. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. For the best. I find 'Yell' quite offensive. According to the distillerys tasting notes, it features honey, vanilla and caramel notes followed by oaky tones and a deep, warm finish, and has a suggested retail price of $19.99. This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. The brand has changed hands and recipes, but it is a part of American bourbon history. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. Rebel Yell Launches New Look for Brand Lineup - Kentucky Bourbon Trail The mouthfeel is quite thin, the profile is standard, and the alcohol flavor is more prominent than youd want. As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. 2023 Luxco, Inc. All Rights Reserved. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. The Lux Row Distillery filled its first barrel three years later, in January 2018. NOTHING was wrong with its name! "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' There is just no end to this madness. Rebel Kentucky Straight Bourbon Whiskey: Buy Now | Caskers Many of these are answered in the article above. Privacy Policy. While the connection to the Civil War was obvious, the name never bothered me. Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? The company was eventually dissolved, and production ceased in the early 2000s. As a note, we compare prices from various Total Wine locations across the US. Coming in March, Rebel Yell will be introducingtwo new variants to the current family lineup,Rebel Yell Small Batch Rye and AmericanWhiskey. Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). History of Rebel Yell in America - Dram Devotees By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. By Please check your entries and try again. Rebel Yell - the Next Chapter in A Storied History Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". Interesting was in Lux Row today and not one mention of it. Rebel Yell was a term coined for the battle cry of the confederate army. The phrase you get what you pay for applies quite well to Rebel Bourbon. 17. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! The '75' refers to 1975, the year that the ride opened. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. Sorry, I missed that. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. Rebel Bourbon is a decent intro into wheated bourbon, however. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. sberto 2 yr. ago It's up to the distributor in your state. From there, most bourbons will contain malted barley, and rye. 2 Rebel Yell Kentucky Straight Bourbon Classification: Straight Bourbon Company: Lux Row Distillers Distillery: Undisclosed Kentucky Distillery (ies) Release Date: Ongoing Proof: 80 Age: NAS Mashbill: Undisclosed (Includes corn, wheat, and malted barley) Color: Gold MSRP: $18 (2021) Official Website Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. For Blood Oath Pact No. The overall effect on the palate is brief and minimal, and the taste has no unique profile. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. Charles R. Farnsley (a former mayor of Louisville) owned the Brand. Is Rebel Bourbon good whiskey? Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. However, while traditional bourbons contain wheat as the flavoring grain, distillers who make wheated bourbon swap the more traditional spicy rye grain for the soft and smooth wheat in the mash bill or list of grain ingredients. Review: The Coaster at Goats on the Roof | Mountain Coaster, Review: Goliath at Six Flags Great America, Review: Twisted Timbers at Kings Dominion, Outlaw Run at Silver Dollar City | Full Review, Dollywood 2019 Trip Report: Part 2 Luminights & Lightning Rod, Dollywood 2019 Trip Report: Part 1 Wildwood Grove & Dragonflier, Destination Connecticut: Wooden Coaster Paradise, Kings Island Trip Report & Future Speculation, Cedar Point Trip Report Pt 1 Mean Streak Update & Cedar Point Shores. Rebel Yell Kentucky Straight Bourbon Whiskey has a retail price of about $16 for a 750mL bottle at 80-proof. However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. [3], Several recordings of Civil War veterans performing the yell exist. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. New packaging will beavailable nationally starting January 2015 inthe 750mL bottle, followed by the 1.75L bottlerolling out in March 2015. In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. John Salmon Ford, in an 1896 interview with Frederic Remington, describes a charge his Texas Rangers made into a Comanche village in 1858 and that his troops gave the "Texas Yell". Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. I will say, though, that Im excited to get back to reviewing some higher quality options. Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. Rebel Yell: A Classic Bourbon from the Deep South Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Did it hurt your feelings too? It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. Getting a little punchy here, down in the DeepSouth . Even though you can definitely find some on Kings Dominions Facebook page. Rebel Yelland Yellowstone were my veryfirst bourbons. With the updated packaging,now is the perfect time to capitalize on thismomentum. There are about 24,000 bottles in this year's batch. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Those were some good times. Whiskey Review: Rebel Yell American Whiskey The yell has also been described as similar to Native American cries. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . As one of those small minority it has never really bothered me either. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. Hopefully the wood work they are doing will justify the new and improved name. Disgusted with the name change. November 18, 2020 in General Bourbon Discussion. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". Rebel Yell American Whiskey tries to hedge its bets and give consumers both rye and bourbon, but it succeeds in neither respect. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. For the purists. And I never even thought about the park changing the name. Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. I guess Billy Idol needs to rerecord "Rebel Yell." The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. "Who Whipped Whom? The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). You should all be fired. In 2019 Rebel Yell began rebranding. My favorite coasters are B&M hypers and gigas. Well see if this changes soon now that Lux row Distillers hits the four year mark. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. While you can still find a bottle of Rebel around that price at major retail stores, youre more likely to pay about $18 for a 750ml at your local liquor store. Why Changing Rebel Yell's Name is the Right Move There'd be riots for sure! As this article mentioned the rebel yell is not an offensive name. Founder of CoasterCritic.com. Do you wish theyd keep the name. Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. Confederate soldiers may have imitated or learned the yell from Native Americans. We talk about bourbon, rye, or any American whiskey here (yes, even Jack). and our In the end, the ride experience is still the same. The 10 yr is rebranded on the desktop site. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. We have to know and understand it in order for us to understand who we are today. Weller company merged with the Stitzel distilling company (est. Thank you. Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. Stitzel Weller Distillery Timeline - Whiskey ID Everclear is a well-known brand of neutral grain spirit manufactured byLuxco. Racer 75 is fine, as long as they actually RACE the trains! In 2019 Rebel Yell went through a rebranding effort. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. We have to acknowledge and accept our past. We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. 1965. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! ago One is less overtly pro-slavery and pro-confederacy. Yep, they did. Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! I have been on Rebel Yell before and after the name change, and it is still the same fun ride. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. Rebel Yell was to be produced in small batches and sent out to southern states. Rebel Yell whiskey is matured in No. Warm finish with vanilla and a hint of black stone fruit. Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. In 1972, the Stitzel-Weller Distillery went out of business. So the arguments that this is another move to erase history arent accurate in my opinion. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. It was also a favorite of Rolling Stones guitarist Keith Richards. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. It is only a name. Press J to jump to the feed. Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. Their most well-known brand might be Everclear, which is a high-proof neutral grain spirit made from corn. Rebel Yell is way better name than Racer75. Please feel free to start anew thread on the subject. Rebel Yell is a brand of Kentucky made Straight Bourbon Whiskey that is made using more wheat than most Bourbons. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. Where is Rebel Whiskey made? I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. who-ey!' I'm not sure why Rebel is less offensive than Rebel Yell. Its a decade old recipe that was painstakingly aged in charred oak barrels to create a distinct flavor profile for each batch. The yell has often been linked to Native American cries. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. Single barrel still says yell. The results of honorable Men idly standing asideand remaining silent. who-ey! The Confederate yell was intended to help control fear. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . Okay, so this isnt a great sip, but not awful either. Why did they HAVE to choose such a name in the first place? . The reason is because it is cheap and good enough. And yes, it was made along side Pappy Van Winkle at Stitzel-Weller. Billy Idol wrote the song because of the bourbon. In Ken Burns's documentary The Civil War, Shelby Foote notes that historians are not quite sure how the yell sounded, being described as "a foxhunt yip mixed up with sort of a banshee squall". Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins). But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. And he said, "Well if you don't pick it up we're thinking of picking it up." The 75 refers to 1975, the year that the ride opened. It might not be an everyday sipper. Considering the existence of many differing versions of the yell, it is possible that it had multiple origins. From the Lux Row website: "Aged in charred oak barrels . On this Wikipedia the language links are at the top of the page across from the article title. If youre looking for a winter drink, this Rebel Yell 100 bourbon is the way to go. That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. Stan Freberg began his comedy recording of "The Yellow Rose of Texas" with his version of the rebel yell. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. The brand was meant to celebrate the 100 year anniversary of the original Weller company.

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